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About Us

OUR MISSION

Our mission here at Ironwood Automotive is to create a welcoming, judgment-free atmosphere where people can have their car serviced or repaired and leave feeling at ease and educated–all for a fair price. We are able to provide most of the services of the dealers without the huge overhead and markups.

We believe the customer experience in the industry can be elevated to one where our clients feel they are being treated fairly, getting good value and receiving great service. We pride ourselves on offering a clean, comfortable environment and efficient, reliable services. For our employees, we want to create an environment where they can learn and grow, be fairly compensated and maintain work/life balance.

It’s not difficult. Treat your customers and employees the way you’d like to be treated. Hire people that share your vision. Know your craft and share that knowledge with all. Operate with transparency and efficiency. We’re not perfect, but this is what we strive to do every day. We’d be honored if you would give our small business the opportunity to serve you and we always welcome your feedback on how we’re performing.

ABOUT US

AARON WILLIAMS

Aaron Williams, owner/operator and Master Technician at Ironwood Automotive, has had a love of taking things apart and putting them back together ever since he could drive. Before he had his first job in an auto shop he would routinely take his own cars apart in his parents’ driveway.

Aaron has 20 years of experience as an automotive technician and has been a certified state inspector for 15. He is a problem solver by nature and is especially adept at explaining car repair to customers. Having grown up in a family of Honda drivers it is only natural that his passion is working on Honda and Acura of all ages. Aaron worked at Wallace Automotive, a Honda/Acura specialty shop, for 14 years. After many years of honing his craft he has now set out to fulfill his dream of owning an automotive shop of his own. A shop where the customer feels welcomed and educated and where the communication is clear and transparent.


Dream Car: Ferrari F40

KAYLA WILLIAMS

Co-owner of Ironwood Automotive and wife of Aaron, Kayla was born and raised in Richmond, VA and ironically met Aaron through car work. She graduated from VCU with a BS in Mass Communications and previously worked in the spa and wine industries where she gained an appreciation for superior customer service and attention to detail. Kayla handles all of the branding, marketing and social media for Ironwood. She and Aaron share a 2 year old daughter together who was born just a few months after opening Ironwood Automotive. In her free time she enjoys traveling, riding motorcycles and spending time with family.

 

Dream Car: K-swapped and boosted Lotus Elise. Gotta add that to the honey-do list 😉

OUR TEAM

MASTER TECHNICIAN

DREW

Drew is a Master Technician with over 15 years of experience. He comes to us with over 12 years of experience from the Acura dealership and is also a certified Hyundai technician. Drew really loves diagnosing electrical problems with vehicles. In his free time, Drew likes to work on DIY projects around the house and spend time with his wife and their new baby boy. Fun fact, he spent a few years in the construction industry and is a cat guy.

 

Dream Car: Drew really loves his second-gen Toyota Tacoma

TECHNICIAN

JUSTIN

Justin is our shop apprentice and tech-in-training. Justin is a huge asset to Ironwood and has grown exponentially since he’s been with us. He started by shadowing Aaron on all jobs but is now taking on jobs of his own from start to finish. When he’s not at Ironwood he is.. working on cars! Justin loves rotary engines and is currently building his own second-gen RX-7 to drift. He also dabbles in art and photography.

 

Dream Car: 1st generation Acura NSX

SERVICE ADVISOR

SARAH

Sarah comes to us with over 13 years of experience in the automotive industry. Her first job as a service advisor was at a small family run automotive shop in the Southside of Richmond. After working in a few chain shops and dealerships Sarah is happy to have found a home in an independent shop again. Sarah loves working in the automotive industry and especially loves being able to relay information from the technician to the customer in a way that’s easy to understand. In her free time she enjoys hiking, traveling, roller-skating, working on her conversion camper van and spending time with her family and son.

 

Dream Car: Matte black 1956 Bel Air